In today's always connected, always distracted world, content marketing is critical for business success. Whether it's B2C or B2B buyers now start their investigation process on the internet. In many cases, they've already made a buying decision before they ever contact your company. Done right, content marketing attracts the best prospects and leads them through all stages of the buying process from awareness to investigation to buying decision. After the decision to buy has been made, content marketing can help you keep the customer relationship vibrant and foster referrals and repeat business.
At Grass Roots Marketing Systems LLC, Linda helps businesses position themselves as experts, generate leads for their products and services, and close business through content marketing. She works with businesses who sell their products and services to other businesses (B2B) and specializes in the technology industry. She writes high quality sales and marketing materials including How To guides, Blog articles, Special reports, Case studies, Press Releases, Newsletter articles, Powerpoint presentations, and more.
Business Owner Resources
At any given time, only 3% of your prospects and customers are ready to buy from you. The other 97% are at some other point in the buying process. We show you how to:
1). Stay top of mind so that you are the first choice when a customer is ready to buy
2). Build and cultivate a relationship with those prospects who aren't thinking of your company or who don't think they're interested in your products and services.
Resources for Bed and Breakfast Innkeepers
We show innkeepers how to create marketing promotions that get more bookings. Maximum Occupancy is packed with booking tips and promotions that have worked to generate sales for inns of all sizes in a variety of settings. This book is perfect for ideas to kick start your marketing program.
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For business authors who want to sell their knowledge and expertise
You have a set of special skills and you've written a book showcasing your expertise. If you're not a household name, you will have to do more to publicize your book, get noticed, and get sales. Grass Roots Marketing Systems shows you how to position yourself as a celebrity, give you strategies to sell more copies of your book, and show you how to leverage your book to generate additional streams of income.
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